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Mailchimp typo in email address cleaned8/18/2023 What impact did that have on your list size and costs? Since most ecommerce solutions include that you may not want to use Mailchimp’s version. There are two ways to deal with them:Ī) create a follow-up purchase automation with a clear call to action to subscribe (with the benefits to them of doing so)ī) if this doesn’t produce the action, consider archiving them unless you plan to use Mailchimp’s transactional (abandoned cart etc) functionality. abandoned carts and follow-up purchase mail), and not marketing campaigns. They’ll still be added to your audience and count towards your total headcount, but you can only send them transaction-related emails (e.g. These are usually people who have bought something on your website but not ticked the box to say they want to sign up to your newsletter as part of the checkout process. If you have your ecommerce site and Mailchimp synced (which I’d highly recommend doing because it gives you access to some really powerful features), then it’s very likely that you’ll have “non-subscribers” in your list. So have a look through the cleaned contacts and either amend them or archive them. The most common reasons for that is because the person has either left a job and the email is no longer in use, or simply because there was a typo in their email address when they subscribed - it’s astonishing how many people type their own name wrong or put. If a campaign (email) fails to reach a particular email address a few times, Mailchimp will clean them - this means that it will stop trying to send them anything but keep them in your audience. Take care when creating your segments though as it can be easy to sweep up recent subscribers by accident within some of the parameters. If it turns out that they are getting your emails but they’re genuinely not interested any more, why pay for them to be on your list?īy using segments you can identify who those people are and either take steps to revive their interest and/or archive them. Check out my blog post about how to stop your emails going into spam for some help with that and try taking those steps before taking drastic action. One of the reasons could be that your emails are going into their spam folders so they just don’t see them any more. You be the judge of where the cut-off should be. It might be that they used to but haven’t in say 6, 12 or 24 months. people who are still subscribed and taking up some of your 2,000 spots, but never actually open your emails or engage with anything you do or send out. On top of your unsubscribers, you’ve probably got “tumbleweeds” in your audience too - i.e. That could be the difference between you needing to pay or not, or between two (or even more) subscription fee bands. Simply by archiving the unsubscribers you remove them from your audience. I work with a LOT of clients to help them with Mailchimp and this is a very common issue. Quite naturally, most people assume that the 2,000 people limit is subscribers they are able to email, which just isn’t the case. This means that you can’t even email them but yet are paying for them to be there if they take you over 2,000. Very frustratingly with Mailchimp, by default that 2,000 threshold includes people who have actually unsubscribed from your list. Obviously none of us want to pay more than we need to, and there are a few things you can do to help contain your audience to below that 2,000 threshold or at least in a lower payment tier: 1. The bigger your audience, the more you have to pay. If you’ve been using Mailchimp for a while or are very actively building your list, you might have learned the hard way that when you hit an audience of 2,000 you have to start paying for Mailchimp, which can be quite pricey. The size of your audience is a big factor. However, if you’re in the position where you either need those features, or have more than 2,000 people in your audience, here are some ways to reduce or stop paying for the premium version of Mailchimp altogether. For “normal use, Mailchimp is free if you have up to 2,000 people in your audience and can live without certain features (some of which are REALLY useful).
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